Positioning for Planet Talent
We helped Planet Talent to reassess their brand and its strengths considering their renewed offering.
Getting to know the company, its stakeholders & customers. Scoping the challenge.
Step 1: Intake core team
In our first meeting with the Planet Talent core team we identified the scope of the project. They wanted to reassess the way they approach their audience today (website, content…). Together with the team we decided to start at the fundaments. Defining, once and for all, their mission, target groups and their promise towards them and their USPs.
During the first brand workshop we showed how others within their field were approaching their target audience to define how we differ. Multiple brand exercises were done to gain insight in the essence of Planet Talent and form a final definition of who they are and what they have to offer on paper.
Step 2: Understanding stakeholders
We conducted 16 interviews in total to understand what the target group’s needs were, how they were or were not met with the current offering and what they would suggest changing or keeping. This gave us enough insight in their target group to be able to reanalyse the first work we did during the brand workshop. We puzzled our vision together with the expectations of the customers in the second workshop and formed the basis of the renewed persona.
Design & DEFINE
Ideate based on insights and translate into execution
Based on what we learned during the interviews with the target groups and the workshops with the core team we helped wireframe the website to suit the needs of potential IT starters and businesses looking for talent. We mainly helped establish the information architecture and the specific wording they needed to convince the target group.